- The Iconic Ride - 3h (Price is per sidecar)

MAD MAD4,590.00
  • Duration: 3 Hours (approx.)



In the late 1960's, Marrakech became an iconic spot for Yves Saint-Laurent and his glamorous friends. Follow their path from the multicolored medina that deeply influenced the French designer's work, to spectacular buildings or rooms designed by Bill Willis, his close friend and famous decorator and to villas once hosting notoriously lavish parties in the palm grove.


Your Insider will meet you near "Bakery Café Taxi", boulevard Prince Moulay Abdallah. Share your expectations and specific requests while your insider introduces you, thanks to an old map, to both the geography of the city and your tailor-made itinerary. Adjust your helmet, put on your sunglasses and hop on. 

On this ride, the unique atmosphere of the 1960s surrounds you. Back then, Marrakech was a mythic travel destination for the bohemian jet-set crowd. Yves Saint-Laurent, who cherished the colorful alleys and lively atmosphere of the Medina, is our golden thread in this enchanting maze. 

Further away, we enter the palm grove. Once a very fertile oasis, this piece of land, only known nowadays for its luxurious villas, used to give birth to the entire Tensift region almost a thousand years ago thanks to its ingenious underground irrigation systems. Stop at a stunning art deco gemone of the first houses to be built in the Palmeraie, and an out-of-town oasis for Yves Saint Laurent, Pierre Bergé, Bill Willis and Serge Lutens who often gathered there to lunch and swim.

Ride to Gueliz to witness the art of Bill Willis, a close friend of YSL and talented decorator, who designed magnificent buildings just like this famous Italian restaurant, still a must-see in the ochre city today. Expect to be surprised by this very unusual ride.

After this last stop, your insider will take you back to your hotel or any other place in downtown Marrakech.

NB: This itinerary is subject to change due to passengers' requests, holidays, or weather conditions.


Your ride is tailor-made, off the beaten path and designed according to your level of knowledge of the area and your centers of interests, respectful of the local culture and all inclusive to offer you a memorable experience. Custom rides and multi-day expeditions are also available in China and in Morocco.

CONTACT US: If you are trying to book a last minute ride within 24 hours or if you have any questions and just prefer talking to a human being we understand - you can email us at the Contact us link or you can call us at +212 (0)6 69 69 93 74. We try to get back to everyone within 24 hours.


À la fin des années 60, Marrakech devient une destination phare pour Yves Saint-Laurent et toute la jet-set Bohême de l'époque. Suivez leurs traces depuis les ruelles colorées de la médina qui ont ensorcelé les créations du couturier, jusque dans le Gueliz où Bills Willis, un de ses amis intimes et décorateur de talent, a dessiné des bâtiments grandioses. Concluez en vous faufilant dans de superbes villas ayant jadis été l'écrin de fêtes démesurées. Le prix est par sidecar soit 2 personnes par véhicule.

  • Maximum 2 personnes par sidecar de 2 à 99 ans. En-dessous de 12 ans, chaque enfant doit être accompagné par un adulte. 
  • Le point de depart de nos rides est situé sur le coté du "Café Taxi", boulevard Prince Moulay Abdallah, à 10 minutes en voiture de la place Jemaa el Fna. A la fin de votre ride, nous vous déposons où vous le souhaitez en centre-ville.

  • Pour des raisons de sécurité, vous n'êtes pas autorisés à conduire nos sidecars. Casques, charlottes jetables ainsi que des équipements imperméables sont à votre disposition.



As this is a private ride, you set the pace. Your insider will accompany you based on what you want to see and how long you want to stop. And if you see something you like along the route, just yell STOP! Your wish is our command. Expect to spend about 70% of the time driving and 30% exploring on foot. Our rides can accommodate up to 2 passengers by sidecar from 2 to 99 years old.


STANDARD MEETING POINT: The start point for our sidecar rides is located just close to Bakery "Café Taxi", boulevard Prince Moulay Abdallah, 10 minutes drive from Jemaa el Fna square.

CUSTOM MEETING POINTAvailable only for La Mamounia hotel Guests. Please enter the number of vehicles needed on the next page. This service comes at the price of 200 MAD per vehicle.

At the end of your ride, we will drop you off wherever you like in downtown Marrakech free of charge.

We offer rides in different languages. When you send us your booking form you can ask for an insider who speaks a language other than English.

Our rides are all inclusive. Knowledgeable insiders immersed in local culture, characterful vintage vehicles, waterproof gear, helmets, site entrances and refreshing drinks. Rides exclude meals unless specifically mentioned.

For legal and safety reasons, you are not allowed to drive our sidecar.

French champagne, instant camera renting, or smartphone camera accessories... we do offer a wide array of options to make your ride truly comfortable and memorable. Discover them during your booking process.

In case of a no-show or if you cancel within 48 hours of your ride you will be responsible for the total amount of your ride.

Visit our help page to find answers to your questions or contact us by email at info@insidersexperience.com.